What should be in the TK for a copywriter?

What are important when compiling TK copywriters so that the text is optimized? What indicators, services and numbers should be indicated?

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5 Comments

  1. Forget about “optimization” as a set of indicators, numbers and enters. This is all not needed for a long time. The text should show the search engines that it is useful to people. I will tell you what details in the TK are especially important for me and explain why: why do you need the text. The copywriter must understand this, otherwise the text will not work. Believe me, SEO-costs, an expert article, text on the main or category, text for goods card are written differently. Who is your tsa. Perhaps you have a marketer in the team. I need a portrait, I need to understand who I am writing for. What is a person worried about? What does it want? It is ideal if the TK has contacts of the marketer. What site will be the text, link to the page, links to similar pages. If there is a prototype. It depends on what structure I will adhere to. The necessary information on your company. Usually I give a briff, then arrange a call and write down the conversation on the recorder. The copywriter needs to understand you, he leads the bridges between you and your customers, and does not write pisy for the sake of the frequency of keys. The dough quality can be checked as follows: uniqueness: etxt.biz. Look not at interest, but at how the text is highlighted in the results to detect plagiarism. Editor -in -chief from 7 points. This value is enough to remove most of the garbage from the text. Spelling. To remove errors and typos. Notices most of them. All. You do not need anything else. Keywords can be indicated. True, I most often double -check them, because some words forget to collect, other requests are added erroneously, not taking into account their intent. Frequency (spatiness) is usually indicated by text.ru, up to 55. Water is also up to 15%. A good author has no problems with this. Do not force me to write keywords in subtitles, do not make a subtitle completely from keywords. Make sure that the content is useful. Hire the editor (not to be confused with a corrector). Then the texts will work without the notorious optimization. Look at Tinkoff magazine to make sure of this.

  2. Forget about “optimization” as a set of indicators, numbers and enters. This is all not needed for a long time. The text should show the search engines that it is useful to people. I will tell you what details in the TK are especially important for me and explain why: why do you need the text. The copywriter must understand this, otherwise the text will not work. Believe me, SEO-costs, an expert article, text on the main or category, text for goods card are written differently. Who is your tsa. Perhaps you have a marketer in the team. I need a portrait, I need to understand who I am writing for. What is a person worried about? What does it want? It is ideal if the TK has contacts of the marketer. What site will be the text, link to the page, links to similar pages. If there is a prototype. It depends on what structure I will adhere to. The necessary information on your company. Usually I give a briff, then arrange a call and write down the conversation on the recorder. The copywriter needs to understand you, he leads the bridges between you and your customers, and does not write pisy for the sake of the frequency of keys. The dough quality can be checked as follows: uniqueness: etxt.biz. Look not at interest, but at how the text is highlighted in the results to detect plagiarism. Editor -in -chief from 7 points. This value is enough to remove most of the garbage from the text. Spelling. To remove errors and typos. Notices most of them. All. You do not need anything else. Keywords can be indicated. True, I most often double -check them, because some words forget to collect, other requests are added erroneously, not taking into account their intent. Frequency (spatiness) is usually indicated by text.ru, up to 55. Water is also up to 15%. A good author has no problems with this. Do not force me to write keywords in subtitles, do not make a subtitle completely from keywords. Make sure that the content is useful. Hire the editor (not to be confused with a corrector). Then the texts will work without the notorious optimization. Look at Tinkoff magazine to make sure of this.

  3. I have my own methodology for working with copywriters. In working with them, I give priority to the naturalness of the finished text. Therefore, I give key phrases (if any), in the order of descending frequency, but I do not indicate the number of entries. I describe in detail how to combine, bow, conjugate, break, synonymize the keys. I am not only a SEO specialist, but also an editor, so I indicate that headlines and subtitles are needed in the text. I describe the purpose of the text (for which we write it), I definitely put forward the requirements of humanoidness and humanoidness. If necessary, I give comments on the content of texts. The most frequent is the correspondence of the text to the page for which it will be written. For example, if a page is about a specific model of an excavator, then I will need to write about it in the text. I have wishes and requirements for style, I warn you that no water is needed in the text. Services for verification before passing are any of the uniqueness inspectors, but It is also possible to advise the maintenance service.

  4. The goal, volume (with or without gaps), keywords and wishes in structure. Well, the cost, of course. By numbers and indicators: originality, “water” and “nausea”+ checking service (different services can issue different values). And for the sake of the whole saint, do not write a TK: for three screens, for the sake of an article in 2000 signs; Capslok; With five exclamation signs after each sentence !!!!!

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