What is your desktop book on marketing?

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20 Comments

  1. Good afternoon! My favorite books are two: Alexander Levitas, “Express Marketing”; David Mirman Scott, “New Marketing Rules and PR” However, I want to say that, after reading a couple of books, you can’t learn marketing. This is a complex art that requires a decent level of training, and in my opinion, it should be supported by the university and courses of additional education. Then the materials of the books will be understood correctly and are used competently.

  2. Good afternoon! My favorite books are two: Alexander Levitas, “Express Marketing”; David Mirman Scott, “New Marketing Rules and PR” However, I want to say that, after reading a couple of books, you can’t learn marketing. This is a complex art that requires a decent level of training, and in my opinion, it should be supported by the university and courses of additional education. Then the materials of the books will be understood correctly and are used competently.

  3. The paculinko is responsible for marketing is developing faster than books are written, it is worth turning to the origins. There are constants that are inherent in people at any time, it is only necessary to be able to notice them. Therefore, I read, re -read and recommend the “propaganda” from the owner of the title “of the Father of the Public Relations” by Bereneis.

  4. Currently, when everything changes with the speed of the Internet, it makes no sense to have a desktop book on marketing. This discipline is not fundamental and is subjected to the greatest changes, since now marketing is increasingly related to digital, and the rates of Digital yourself know which ones. If we talk about books, then everyone has their own. To whom the cottage, to whom mann. I would single out a couple, where it is about the meaning of marketing: the Blue Ocean Strategy New Weapons of Marketing War Steel can be constantly supplemented, replaced, updated.

  5. I have several desktop books on marketing, which I periodically re -read and look at the breaks from work. Write, reduce – Maxim Ilyakhov. This book can be read constantly at any free time. The marketing is foul – Phil Barden. The essence of marketing. Many examples. Makes to think) on the hook – Nir Eyal. A very useful book, especially for marketers who work on a strategy. In order for everything to meet the head, you need to read this book 4-5 times. MARKETING WARTS – Jack Trout. This is a Masthev about a competitive war. With practical examples, what was led by a particular decision of the leader. The development of value proposals is Ostvalder. This book should be on the table with any good marketer or head of the marketing department!

  6. There are several, to which he returned more than once. In terms of marketing as a whole, the “route is built” by Ilya Balakhnin is a unique and concise book that perfectly laids and structures the main sections of marketing, which after which can already be deepened independently. The holistic understanding of the business processes is the Adisees’ Directorate “Management of the Life Cycle of the Corporation”. These are those that have been remembered. You can also include the books of Clayton Kristensen and others who are involved in the JTBD methodology and general research of customers. For example, a good simple book “Ask mom: how to communicate with customers and confirm the right of your business idea, if everyone around is lying.” It was generally useful to read books on leading consulting firms, books of scientists in the topic of business and management. To see how others do, for example, read quality cases again. It was still useful to watch the presentations of consulting firms, different consultants, of course they are not always just to find, but very informative.

  7. I have this “Sales Report.” I will understand – this document shows which hypothesis sags after its implementation.
    The hypothesis is usually built on the basis of any knowledge, skill and experience. I get the knowledge – “from everywhere.” From books, articles, cases, etc. If the implementation of the hypothesis leads to negative results, then it is worth reconsider the source of knowledge or the correctness of the application of skills. What is it me? Books change on the “My table”))) There will be no list of literature. It makes no sense)
    For me.
    Suppose SERM and BTL technologies are so far from each other that there are not even “common” books for them.

  8. I do not have a desktop one book. All books are exclusively in sub -checks. Branding is one book, for example, D. Trout “Marketing from the bottom up”, copywriting – “write, reduce”, design – “design is work.” Plus, of course, I recommend listening to specialized podcasts on the topic of marketing. Most of the podcasts, however, about digital marketing, or even only about SMM. But … read more

  9. Roger Best “Consumer Marketing.” Initially, it was a textbook on which we studied at the magistracy. Then, when the course was over, I realized that I was acutely missing in my work. I bought my own copy home. And quite often I turn to this book for help. I really like that the information is given concisely, of course, clearly and without extensive reasoning.

  10. How good if there was such a universal table book). I don’t have one, since five -year university training has been completed, several continuing education courses, dozens of thematic books and thousands of other publications.
    I recommend not looking for a desktop book, but to solve specific issues in the situation. Under her I am sure you will find the necessary literature. Thus … Read more

  11. After reading the book “Marketing. Theory and 86 situations”, Krylova G.D., Sokolova M.I., I received the first interesting work in marketing.

    I read a couple of days before the interview and received the post of head of the marketing department at an industrial enterprise. This book is still desktop for me and periodically look into it. Read more

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