What is the most effective advertising on the Internet?

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  1. What advertising on the Internet is the most effective – it depends on the niche of the business and what the goal is – the withdrawal of a new product or the sale of demanded everyday goods or services. To withdraw a new product or brand to the market – coverage: media advertising, banner advertising. There is no hot demand for the product yet, therefore, contextual advertising is launched after 30 days of unscrewing media advertising. Bloggers are also suitable for withdrawing a new product to the market. Contextual advertising is needed when there is hot demand for your or similar to your product or service.

  2. There is no most effective advertising, there is suitable for you. The right advertisement depends on the type of business and on which advertising you yourself are comfortable to work. For example, contextual advertising can bring the most targeted buyers, but little and expensive. And targeted advertising effectively gives subscribers who may become customers. But you need to work with them for this: to clearly show the benefits of your product or services, customer reviews, it is interesting and not boring to tell about you and your company – and come across them. And there are also banner and video rod, advertising in Tick -TOK and Telegram , advertising on Avito – and so on and so on and the like. And each business will have its own “Solyanka”. Small business often uses only 1-2 types of advertising or does not use advertising at all. This is cheaper. The cost of the company is tested and connected new advertising channels and tools. If we are talking about a medical clinic, for example, the combination of outdoor advertising and banner advertising on the Internet with the same images and calls is given good results. If we talk about business about business In the field of business services, I would recommend starting with advertising on social networks, choosing as an audience of managers of interest to business areas. If you are comfortable to shoot short videos, then good results can give a video breeding garden on YouTube, consisting of several videos. So everything is that everything Individually) in my agency we apply the approach: we start with one, the simplest and most affordable advertising channel, and gradually increase the presence on the Internet, focusing on the results of the previous periods.

  3. There is no most effective advertising, there is suitable for you. The right advertisement depends on the type of business and on which advertising you yourself are comfortable to work. For example, contextual advertising can bring the most targeted buyers, but little and expensive. And targeted advertising effectively gives subscribers who may become customers. But you need to work with them for this: to clearly show the benefits of your product or services, customer reviews, it is interesting and not boring to tell about you and your company – and come across them. And there are also banner and video rod, advertising in Tick -TOK and Telegram , advertising on Avito – and so on and so on and the like. And each business will have its own “Solyanka”. Small business often uses only 1-2 types of advertising or does not use advertising at all. This is cheaper. The cost of the company is tested and connected new advertising channels and tools. If we are talking about a medical clinic, for example, the combination of outdoor advertising and banner advertising on the Internet with the same images and calls is given good results. If we talk about business about business In the field of business services, I would recommend starting with advertising on social networks, choosing as an audience of managers of interest to business areas. If you are comfortable to shoot short videos, then good results can give a video breeding garden on YouTube, consisting of several videos. So everything is that everything Individually) In my agency we apply the approach: we start with one, the simplest and most affordable advertising channel, and gradually increase the presence on the Internet, focusing on the results of the previous periods.

  4. There is no most effective advertising. The installation of traffic, as well as its effectiveness, strongly depends on the subjects and the type of advanced resource. So for online stores the most effective – contextual advertising, SEO. However, if you take the store of Exclusive goods, then SMM sales through Instagram and so on is rather effective. Also with information sites and services sites. For some, teaser advertising will be the best, and for others all that context. The cut of the canal of attracting traffic in addition to the subject also depends much on the marginalness of the target action. Therefore, it is also necessary to decide how you evaluate the effectiveness. For most, efficiency = income is higher than expenses, and for someone the effectiveness is the coverage of users of the brand that saw them. Therefore, in order to unequivocally answer your question, you need to give more clarifications.

  5. The most effective advertising is native. When a resource, a person, blogger, a star unobtrusively recommends you a product. In this case, the problem should be identified and then – its solution. For example, the blogger talks about his scheduled schedule, that he does not have time, even eat. Outlined the existing problem. Further – shows her decision by advertising of the service, which brings ready -made boxes with food for a week. The more natural the advertisement, the more effective. And in order for it to be natural, the blogger must try the product on himself before advertising and be confident in it.

  6. Talking statistics: In 2017, the total number of EMAIL users was 3.7 billion. By 2021, it will increase to 4.1 billion. By the end of 2018, the total number of Internet mobile users will reach 2.2 billion (Radicati). More than 60% of customers (from 25 or older) prefer to contact with email brands (email use 2017 – us report). It is waited that the costs of email marketing in The United States will grow from $ 2.07 billion in 2014 to $ 3.07 billion in 2019 (STATISTA). The average payback (ROI) for EMAL is 122%, which is 4 times higher than for other types of marketing, Including social networks, Direct Mail and a paid search (DMA and Demand Metric) .89% of marketer was called Email to the main lidogenet channel (Mailigen). Email Marketing – the largest marketing channel during black Friday, which provides 28% of the income (Ometria, 2017).

  7. I agree with Eugene, the most effective advertisement for someone can be absolutely ineffective for you. If you schematically, then we sell goods with the formed demand through the contextual advertising of Google. For example, now I work with plastic windows, demand is formed for this product, that is, they are looking for it in the search. Those who enter the “PVC windows” request we show our advertisement, they leave applications for measurement/calculation. It is difficult to get the windows in social networks of those who need windows now, I can’t even imagine how. But I had a product psychological check of compatibility in pairs. If they are looking for this, then most likely in the format of the horoscope, Scorpio is suitable for cancer and is not suitable for Aquarius. And our product costs 15-17 thousand, it is necessary to form demand for it and explain to people value. Here I would recommend work inside the social network, targeted advertising leading to public, in the public “warming” content and only then sale. Because the requests “check compatibility” in Google will not be targeted, it will be about a free horoscope or inexpensive fortune -tellers, and not about the service for 15k. The old social networks are suitable for different goods – for the age audience classmates, for business – FB and linkin, cute And it is good to sell beauty on Instagram. You can work both with targeted advertising, and with placement with bloggers/ in publics. In my personal insta-Akk, the placement of one blogger over 8k gave 2500 subscribers, and the second blogger for 10k has something 300 subscribers and then they unsubscribed. Is bloggers efficiently accommodate? In general, yes, but there are always risks that everything will go along the beard. But bloggers can be very expensive, up to 1 million rubles for accommodation. Who makes wild money on the sale of goods through Avito or through teaser networks, but you also need to be able to. In essence, I propose a strategy: to understand whether demand has been formed to the product or not to do it, in which social network the product will release advertising on small budgetachaanalization of the received statistics (for example, I clearly understood why the placement of A 10K was unprofitable for me) to find working ligaments – this is such an advertisement and such a landing page (in the broad sense of the word , not only about the landing, but also about the post in social networks that people from advertising falls) best attract subscribers/customers and scale these advertising campaigns. Well, and if you dig completely deeply, you can think about working with those who are not It was accompanied (heating e-mail, fur, social networks, calls) and stimulate the repeated purchases of those who were attached. Since, if we have the price of attracting a client 100 rubles and our margin for the product is also 100 rubles, then we go to zero, and if this guy buys again, then we will earn a hundred, and if he buys it again? And if we have many such repeated buyers? Advertising somehow immediately becomes effective)

  8. And what are the general types of advertising on the Internet? Media, contextual, advertising in social networks, banner, e-mail newsletters, search promotion. How to understand what will be effective from this? It is impossible to single out one thing from this list, because for each business, each company will have its own effective advertising. Only after a qualitative analysis of the target audience, competitors, etc. It will be possible to determine which type of advertising will be effective.

  9. More recently, about advertising in the search, Google has been added to new data. The behavior of customers is interested in not only sellers, but also giants such as Google, which is important to understand how conclusions about users’ behavior will make search advertising even more efficiently: companies want to sell their goods, Google – Google – Google – Google For companies, advertising at their sites. Having reached the results of a study with the participation of 12,000 buyers and 96,000 simulations, Google shares secrets with specialists, which attracts attention to one brands and their advertisements in search issues when others remain “invisible”. The universal desire of the companies to be As high as possible in the search results, the study showed that the buyer will choose a brand that he trusts, even if he does not take the highest point of show. So, almost a third of users who showed their favorite brand on the first and third line, as a result, chose an ad below. In addition, the researchers experimentally convinced that the buyer can be influenced by cognitive distortions: 1. Actions in which they like to take part Buyers, the influence of authority, a reliable expert opinion about the product, the shift of the focus of attention to the advantages of the goods, public opinion, reviews on the Internet, “Saranfan Radio”, providing the user of vivid emotions. In such cases, advertising is connected with significant, vivid events as the World Cup or New Year’s Eve. Cognitive distortions at the average stage of the purchase, the researchers managed to get attention and shift the choice towards unknown brands. In an example from a Google study, one announcement includes different cognitive distortions. Such techniques as, as an emphasis on public opinion, has long been successfully used by marketers. But in the example above, we see a less trivial technique – the effect of oversight. When the brand mentions some kind of drawback, highlighting its positive effect. The hotel advertisements indicate that the rooms are not large, but immediately the user gets a hint that there will be so many attractions around, all bright and interesting, it is unlikely that you will want to spend a lot of time in the room. Digital transformation of which we often write on the blog, It is based on a creative approach and experiments. Any company can show creative and try to introduce these methods in its next advertisement.

  10. The most effective advertising on the Internet is the one that brings to your resource/business more conversion. What kind of advertising will depend on your tsar, the niches in which you work, the demand for the product and other factors. I advise you to build a funnel from the experience, in which there will be several most effective for the project of advertisements and work immediately for all directions. It is better to promote information sites on search, influence the behavioral factor, work out a semantic core. The Internet stores have long begun to flow with advertising on social networks, but they still work out extensions of exile, pay attention to SEO, make a video for YouTube. Services are now more working on the services. Contextual and targeted advertising, plus social networks and catalogs on different ads of ads. On 2V are more kept in search promotion, e-mail of newsletters. Speaking can be continued endlessly, and well, it is very blurry and not specific. It is necessary to delve into a specific situation, initial data and only after that develop a promotion strategy. There are universal advertising tools that work with all sources of conversion. One of them is the IPweb motivated traffic service. He can work with both social networks and with search promotion. The service helps to increase the reference mass, gain video views, adjust the behavioral factor. The prices are loyal, so any advertising budget will be on the shoulder. Try different advertising and you will understand which is more effective.

  11. It is difficult to highlight the most effective type of advertising. The choice depends on the target audience, the budget and the goals of the advertising campaign. For example, if young people are potential customers, then it is advisable to connect social networks to work. In this case, it is better to promote the brand on Instagram or YouTube. You can also use contextual advertising. However, a lot depends on the settings of the shows. Only an experienced specialist will help to correctly use the advertising budget: choose the right type of contextual advertising, compose an ad, choose keywords and so on.

  12. Artyom, good afternoon! The most effective advertising is the one that pays for itself, brings you customers and money to the cashier. If you tried to configure advertising 5 in various ways, then choose the one that brings the most money and customers to each invested ruble and here’s the most effective way. There is no universal and suitable method for all. For example, absolutely any business can be promoted at least 5 different ways. They need to try, invest money there and compare. What are these methods? It can be targeted or contextual advertising on a site with free advice, on a site with some big paid product, it can also be an invitation to some free webinar, etc. Promotion options are indeed a huge number. The most successful will be the one with which you will be able to work well, in which you understand how to tune, how to advance, how to sell and this option will bring you money, then choose it

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