What is the difference between retargeting targeting?

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  1. Everything is simple. Targeting differs from retargeting in how the audience of users, which is shown by advertising, is familiar with the advertised product, service, company. Targeting is an advertisement aimed at a certain audience selected by specific parameters: socio -demographic, behavioral, etc. Retargeting is an advertisement aimed at an audience that has already contacted the advertised product or company. For example, the retargeting can be aimed at: an audience who attends and browsing the company’s publications on Instagram, users who visited the advertiser’s site entirely or attended certain sections or pages of the site, Buyers of products of the company who left their contact details when placing an order, users who have subscribed to the company’s information newsletter, etc. The audience of retargeting is warmer, it has already interacted with the advertised business. Now the task of the targetologist is not just to attract this audience to the site for the first contact, but to make it an interesting offer, to convey the value of the product, remove possible objections, and push it to the purchase.

  2. Targeting is when you set up an advertisement for a “cold” audience. Most likely, this audience does not yet know about your brand, product or service, but this is not necessary. The main difference is that you have not yet interacted with this audience. At the same time, the settings of targeting can be very wide: when creating criteria for sample people, one can take into account: location, gender, age, interests and so on. Retergeting is when you configure advertising on those who have already interacted with your brand. For example, I went to your site. To do this, a special pixel on the site collects user data, which are then loaded into the personal account of the advertising system. These people are shown further an advertisement that seems to “catch up” with them. Usually, in creatives for retargeting, they in every possible way beat the fact that the user has already interacted with the brand – this greatly increases the conversion of ads.

  3. Hello! Targeting is first of all a set of settings in any advertising system. Settings that allow you to highlight the target audience (CU) according to certain criteria: gender, age, interests, requests in search engines, devices, marital status, income level and behavior on the Internet. The list of available settings differs depending on the advertising system and its capabilities. Relating (aka remarketing) is the principle of repeated advertising on the audience collected from the site. In this case, the possibilities of segmentation and collection of the audience are determined by the analytics system and the advertising system. They read each user on the site, fix all the actions that were performed for the session. After that, the advertiser has the opportunity to create an audience on actions or inaction on the site. Do not neglect likes! This is important. More about us

  4. Hello! Targeting and retargeting allow you to show ads for a specific audience. I will explain in more detail: targeting is when you show an advertisement for a specific target audience. Ads will be seen, for example, only: men over 35 years old; living in Moscow; signed for groups about cars; those who indicated the car as interest. Such ads can be configured where user information is known. For example, on social networks. In contextual advertising, there are also targeting functions, but they are limited: for example, you can show ads to residents of specific cities or those who use certain smartphones. To configure such an advertisement, you need to know the portrait of your target audience. We have already told on the site how to look for a target audience in different networks. Retargeting is when you show the ads of the same target audience. But not to everyone, but to those who have already somehow interacted with you: for example, to people who went to the site. This is a warmer audience compared to standard targeting, so the conversion to leads can be higher. The retargeting function is both in contextual and targeted advertising. There are many other ways to attract traffic to the site on the network: from advertising from bloggers to SEO optimization.

  5. Targeting is the process of highlighting the target audience from the entire mass of people for the subsequent display of advertising. This is done according to certain selection criteria: gender, age, place of residence, etc. In turn, retargeting is a marketing mechanism that allows you to distinguish from the audience of targeting precisely the one that showed any activity when showing your advertising. In other words, during targeting, you predict the audience of people who may like your product or service and show them advertising. During retargeting, you repeatedly show an advertisement for the audience that showed activity at the first show: I crossed the link, went to the site, bought your product or service, etc.

  6. Targeting – showing advertisements on the target audience (CU), with which your brand has never contacted. For example, you have a beauty salon and you launch an advertisement for TsA “Women”, a geomete of the salon + 10 km radius, the age of 18 to 65 “Supply” Salon of the Beauty of premium class next to you ”
    Retargeting is a show of ads on the audience that is so or … Read more

  7. Targeting retargeting cannot be separated. Retarget is an integral part of it. Target is an advertisement for the segments of the target audience you have chosen to familiar and unfamiliar with you and your product. Retarget is a catch -up by advertising. When, for example, a person came in, but did not buy and you catch up with a driving offer. or bought it, but you offer to buy something else … Read more

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